Video production

10 common mistakes professional video production companies make when creating a corporate video.

December 22, 2022

When looking to produce a video, one of the first decisions a business or individual will face is whether to hire a freelancer or a professional video production company. Each option has its own set of pros and cons, and the best choice will depend on the specific needs and goals of the project.

When hiring a professional company to create your corporate video, the picking process can be quite difficult. However, when knowing the common mistakes that companies make, you can shape your questions in accordance to your requirements. Here are several common mistakes that professional video production companies may make:

However, there are also several potential drawbacks to hiring a freelancer for video production. One concern is reliability. Freelancers may not have the same level of professional experience and reputation as a company, which can make it harder to gauge their level of expertise and dependability. Additionally, because freelancers are not bound by the same employment agreements as company employees, they may not be as committed to completing a project on time or to the same level of quality.

1. Not understanding the target audience: One of the biggest mistakes that video production companies can make is not taking the time to fully understand their client's target audience. Without this understanding, it can be difficult to create a video that resonates with the intended viewers and effectively communicates the desired message.

2. Failing to clearly define the goals of the video: Another common mistake is not having a clear understanding of the goals and objectives of the video. Without a clear set of goals, it can be difficult to create a video that effectively achieves its desired outcomes.

3. Not having a clear script: A poorly written or disorganized script can greatly impact the effectiveness of a corporate video. It's important to take the time to create a clear and concise script that effectively communicates the desired message.

4. Poor production value: A corporate video that looks unprofessional or lacks polish can reflect poorly on a company and fail to engage the viewer. It's important to invest in high-quality production values, including good lighting, sound, and camera work.

5. Not including a call to action: Many corporate videos fail to include a clear call to action, leaving the viewer unsure of what to do next. It's important to include a clear call to action in your corporate video, whether it's asking the viewer to visit your website, contact you for more information, or take some other desired action.

6. Not properly promoting the video: Once your corporate video is completed, it's important to promote it effectively to ensure that it reaches the intended audience. Failing to promote the video can significantly impact its reach and effectiveness.

7. Not taking the time to get to know the client's business: In order to effectively communicate the client's message, it's important for the video production company to have a thorough understanding of the client's business. This includes understanding the products or services offered, the target audience, and the overall branding and messaging of the company.

8. Not including visually engaging elements: In order to keep the viewer engaged, it's important to include visually interesting elements in the corporate video. This could include graphics, animation, or b-roll footage that helps to illustrate the points being made in the video.

9. Failing to test the video before releasing it: It's important to test the corporate video before releasing it to ensure that it is effective and free of any technical issues. This could include testing the video on different devices or in different environments to ensure that it looks and sounds good for all viewers .

10. Not seeking feedback from the client: It's important to involve the client in the video production process and seek their feedback throughout the process. This can help ensure that the final video meets the client's expectations and effectively communicates the desired message.

By avoiding these mistakes, professional video production companies can help ensure that their corporate videos are successful and effectively communicate the desired message to the target audience. It's important to take the time to thoroughly plan and execute the video production process, and to involve the client in the process to ensure that the final product meets their expectations.

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